Persuasion expert Robert Cialdini calls these mental shortcuts, which people rely on when making decisions, the keys to online conversions.
As BJ Fogg asserts, the more ability work you ask prospects to complete, the less motivated they’ll become. Instead, focus on increasing motivation by making tasks simpler for them.
1. Time of Day
When someone adds something to their cart on your e-commerce website or application but then becomes distracted, a prompt with a discount offer can nudge them back towards completing it and increase conversions through persuasion psychology principles.
Behavior-based automation relies on using timely messages that align with what a user has just done or failed to do, in order to keep communication more aligned with customer journey and less intrusive or spammy.
Utilize your user data to predict when they’ll respond. For instance, if they just replied or viewed your profile, they’re probably still interested and open to engaging. Be specific in your approach by referencing their action or inaction and including relevant keywords with clear calls-to-action in your message, as well as adding urgency (but not too much!) along with providing an opportunity to discover more by providing links.
Be mindful that motivation can often be more easily increased than ability. Successful behavior results when motivation and capability meet up; so while triggers like these may help boost conversions on your offers, building up a sequence of small steps toward success remains key to ensuring its success.
Expandi makes it possible to craft behavior-based campaigns with triggers that deliver targeted communications at just the right time and place. Utilizing real-world data and contextual triggers, Expandi is designed to reach your target audience without invading their privacy; its ContextDecision tool even determines when to offer subscription services by analyzing an app’s real world behavior and understanding user’s environment and habits so offers feel natural rather than intrusive.
2. Location
By understanding your target audience’s location, you can provide more targeted and timely marketing content – increasing engagement with email campaigns while meeting marketing goals. Location triggers can include customer behavior, specific dates/times or locations where they live as well as life events like moving into a new home.
Behavioral triggers are an excellent way to create automated email campaigns that nurture leads and advance them along their customer journey. You can set these triggers based on browsing or adding products to cart, or on inactivity such as abandonment of cart. Incorporating this level of personalization improves customer experiences while simultaneously increasing conversion rates.
Behavioral triggers allow you to send emails based on specific locations or times of the day, helping ensure you reach subscribers at their most optimal times and reduce unsubscribes and spam reports.
Before beginning to implement behavioral triggers, ensure you have clearly outlined your objectives and understood what you hope to gain from the campaign. Next, segment your audience based on their behaviors and preferences in order to send targeted content that resonates with them. Afterward, test and optimize based on results such as open rates, click-through rates and conversion rates.
3. Time of Year
Psychological triggers play an enormous role in user decisions on the web. Understanding these psychological cues is vital to designing an optimized website and crafting successful marketing campaigns, with this blog from Apptimize exploring conversion psychology as a whole and using behavioral triggers to increase conversion rates.
Behavioral triggers allow businesses to send targeted messages directly to customers or leads when they’re most likely to convert, using email, social media posts, chatbots, SMS or instant messaging channels. Utilizing behavior-based triggers also enables you to deliver more tailored, individualized communications which increase engagement and build trust with customers and prospects alike.
To create a behavioral trigger, first select the action you would like it to trigger. For instance, if someone visits your product page but decides not to buy, an email could be sent offering discounts as a persuader or, if someone appears interested in something but doesn’t complete a lead form form immediately, an automated email sequence could send more details over time about that product or service.
Email sequences are also an effective way of identifying leads who are sales-ready. For instance, if someone clicks on your demo video email, that could be an indicator that they’re ready to speak to someone from your sales team and change up their email sequence to include more product-specific content or even directly ask for sales. Just be careful that any conversion triggers aren’t too aggressive; focus instead on prioritizing what’s in your audience’s best interests over making money from conversion triggers otherwise trust and loyalty may eventually fade over time.
4. Social Media
Behavioral triggers can be used to generate emotional responses that drive conversions on websites and social media, creating authentic yet personal marketing experiences and building customer trust and brand loyalty. Include emotional triggers into your marketing through email subject lines, ad copy or interactive content like quizzes or polls – they may promote free trials offers or discounts or simply generate buzz around your brand!
Establishing a sense of community can also serve as an effective psychological trigger to increase conversions. People are social creatures, seeking connection and belonging within groups or families. By cultivating such an atmosphere, customers will feel valued throughout their buying journey and prioritize your services when repeating purchases or recommending your services to others.
To increase the effectiveness of behavioral triggers, start by identifying specific behaviors or events that provide marketing opportunities. These could include website visits, completing forms online, adding items to a cart and even life-changing events like birthdays or moving homes. Once identified, create an automated marketing campaign which delivers personalized messages via email, SMS text messaging, chatbots or any other communications channel in real-time.
Behavioral triggers allow marketers to deliver timely and relevant messages to their target audience, increasing the effectiveness of their marketing efforts. But it’s important to remember that success lies within your products/services quality as well as overall customer experience; when using behavioral triggers as part of your marketing strategy, always think ahead and keep in mind how these tactics may influence your bottom line.
5. Email
Email behavioral triggers can increase customer engagement and sales. By tracking specific user behaviors like product views or cart abandonment, marketers can more efficiently guide customers down the conversion path – not only improving user experience but also building long-term brand allegiance and loyalty.
An email that encourages users to revisit an abandoned cart can help brands drive conversions by reminding them they left something behind and encouraging them to complete their purchase. When sent at just the right moment, this nudge to convert can act without interfering with users’ everyday activities – provided it doesn’t overwhelm their daily lives! However, brands should take care not to overdo it: too frequent emails sent too frequently could potentially distract users and cause them to ignore subsequent communications altogether.
Retargeted emails can also be utilized effectively for product recommendations by analyzing user behavior data such as past purchases and browsing histories, marketers can tailor content that reflects user interests more closely – increasing email open rates by 29% while simultaneously improving email effectiveness and customer satisfaction.
Marketers looking to add personalized content in emails can take advantage of Journey Builder’s built-in Behavioral Trigger Content Block to do just that. When certain behavioral trigger events take place, such as product view or cart abandonment, the block makes a call to Einstein backend (IgoDigital) and retrieves a list of products from a user’s shopping basket – using this data, marketers can then create personalized emails displaying relevant products via an IgoDigital Data Extension with three data points including subscriber key, timestamp and encrypted data extension that sends emails directly to subscribers’ subscriber keys / timestamp/encrypted data extensions created specifically by Journey Builder containing three data points: subscriber key/timestaamp/encrypted data extensions created specifically by IgoDigital backend/IgoDigital backend/IgoDigital for all.