Repurposing content allows brands to extend the life of their most effective pieces and give evergreen pieces such as industry trends or foundational knowledge pieces a fresh lease on life.
Prioritize repurposing efforts on high-performing assets. Compare SEO performance, social media engagement levels and platform goals when determining what makes most sense for your content repurposing needs.
1. Repurpose Blog Posts
Blog posts are one of the most effective content marketing tools to raise awareness and engage your target audience. Easy to share on social media platforms like Facebook or Twitter, blog content can drive traffic directly to your website or online shop; but producing regular traffic and conversions takes strategic planning.
Repurposing blog posts into new formats that align better with different platforms and formats is one of the best ways to extend their impact and ensure consistency of message while saving both time and resources in creating fresh material.
Start by reviewing your content analytics to identify blog posts, videos and social media updates that have performed particularly well. Look out for high engagement rates like views and shares which show strong interest from followers.
If your audience is highly engaged on LinkedIn, repurposing blog posts about career tips into videos that demonstrate your expertise can be very effective in engaging the platform’s visitors. Instagram Stories with short, visually appealing infographics could also work well to engage your target market on this social network.
Repurposing blog posts into podcast episodes is another effective way of making them more engaging for your target audience. This strategy works especially well when discussing complex subjects that require extensive explanation – this allows readers to digest them easily before sharing. For ease of repurposing audio files into audio files quickly and efficiently using free tools such as TubeONAI, Descript or ChatGPT you may use these free services instead of making audio recordings manually.
2. Repurpose Infographics
Infographics provide a visual, engaging way of presenting data-driven content that’s easily understandable and could also boost SEO for your website by encouraging people to click through and learn more. To create one successfully, start with an existing blog post rich with statistics or facts or figures and transform its key points into a dynamic graphic design – then share this content via social media platforms like Instagram or Tiktok!
Infographics can be an extremely effective way to connect and engage your target audience, and their versatility means they can be reused across various affiliate platforms. For instance, an informative blog post could easily become a quick video series on YouTube and an attractive infographic suitable for Instagram.
Track metrics related to page views, engagement time, and conversions on repurposed content regularly in order to measure its return on investment and adjust your strategy as necessary. You could also use analytics tools such as Google Analytics or Facebook Insights for measuring its success on various channels.
Repurposing content allows you to extend its lifespan and reach new audiences more effectively than ever before. Content repurposing is an essential tactic that businesses of any kind can utilize to maximize resources, optimize SEO rankings and achieve higher returns on investments.
3. Repurpose Videos
Video content can be easily reused across various platforms. Although creating videos may take more time and energy than expected, creating multiple versions allows for increased versatility when used across channels – this is particularly useful for affiliate marketers with various needs to promote their product on.
Videos give you multiple chances to engage your audience and demonstrate your expertise, while simultaneously saving time and money by expanding your online presence and SEO ranking.
Repurposing videos into other formats will enable you to reach a wider audience and extend its lifespan, as well as improve its overall quality by providing opportunities to include more keywords, enhance formatting and make the content more readable.
An informative video can be broken up into smaller clips for various social media platforms. For instance, YouTube videos could become TikTok content or Instagram reels for social media feeds like TikTok or Instagram; or the transcript could even be made public as tweets or Facebook updates.
Plan ahead when creating video content you intend to repurpose, by picking out key moments and picking out specific shots for other forms of media use. Tools like GoTranscript can transcribe video to text while video analysis software can identify its key moments.
4. Repurpose Slideshows
When creating educational content, it’s essential to address various learning preferences. Some audiences might prefer reading articles while others enjoy watching videos or listening to podcasts; by providing these varied formats for repurposing purposes, businesses can ensure maximum reach and value creation for a broader audience.
Finding high-performing content to repurpose can be accomplished through analysis of top blog posts and videos, looking at views, social shares, comments and engagement metrics to see which pieces have resonated most with your target audience. Once this analysis is complete, select several of these posts or videos as candidates to transform into different forms.
Video content is an effective marketing strategy because it can convey large volumes of information quickly. Plus, video is engaging and easy for viewers to consume. Unfortunately, however, producing it requires time, resources, and effort – making it challenging for businesses to come up with fresh new material on an ongoing basis.
Repurposing content can be an efficient solution for business owners who wish to increase output without compromising quality. By adapting old material into different formats, repurposing can extend the life of marketing assets and maximize returns on investment. When doing this, make sure the repurposed piece keeps its original message intact while still connecting with its target audience – this will keep them engaged while also helping avoid content burnout.
5. Repurpose Podcasts
Podcast episodes can be transformed into content that can be reused across various affiliate platforms, from blog posts and YouTube videos to social carousels and infographics – helping you reach new audiences while simultaneously expanding the scope and engagement.
Crystal Profit of The Proffitt Podcast details how repurposing your podcast can increase its reach and engagement while saving both time and money. She provides a step-by-step guide for packaging up podcast episodes into blog posts, social media updates, video reels, etc. Repurposing also positions you as an authority in your field while helping you meet marketing goals more quickly.
Remember the “Rule of Seven” when creating content – it takes potential customers at least seven times before deciding to invest their time with your brand. Repurposing podcast episodes into downloadable upgrades gives them plenty of chances to engage with and take action from what you offer them, such as checklists, infographics, resource lists, step-by-step guides, templates or free courses – it may make all the difference for their success and can increase conversion.
Repurposing your podcast content into blog posts is an effective way of reaching audiences that prefer text over audio. Tools like Descript can help create an audiogram and optimize the post for search engines so your podcast content will be found when people search for information about its topic. This way, your podcast content is sure to reach more ears!
6. Repurpose Social Media Posts
Content creation takes time: conducting keyword research, brainstorming article ideas, writing video scripts and gathering expert quotes are just some of the tasks required. That’s why repurposing existing content can save considerable time and effort.
Repurposing popular blog posts into social media posts enables you to reach and engage your target audience on their preferred platforms. For instance, turning a post about how to expand your Instagram following into Instagram Stories or TikTok posts may extend its reach among those who prefer these formats. Furthermore, evergreen blog content could also be converted into Facebook Live Q&As that foster engagement with viewers.
Repurposing content can help extend your social media reach while simultaneously growing or maintaining share of voice on specific topics. For instance, if you lead conversations about social media influencers on blogs that you most read, creating new social media posts with this same topic would keep the dialogue alive while driving traffic back to your site.
Repurposing content can make content creation more efficient and help meet the demands of your audience. By using an AI tool like Sprout Social’s Suggestions by AI Assist to quickly transform top-performing work into three new formats, repurposing can help expand its reach on various affiliate platforms – garnering you additional eyeballs on affiliate links while increasing returns over time.