Long tail keywords are keywords with low search volume but high conversion rate, such as informational queries that help users quickly locate exactly what they’re searching for. Search query data from Reddit and Quora can provide great source for long tail keyword ideas.
StoryChief, Semrush and Ahrefs can help you discover long-tail keywords. Simply enter an initial broad keyword to receive a list of related queries along with their search volumes and difficulty scores.
They are easier to rank for
Long tail keywords have lower search volumes than their head keyword counterparts, yet are easier to rank for. As such, long tail keywords allow your website to quickly gain traction even with limited domain authority or no prior SEO knowledge. They’re also ideal for targeting more specific audiences that may convert quicker.
Long-tail keywords are frequently employed by businesses looking to increase their SERP visibility without investing large amounts of time and resources in keyword research tools such as StoryChief and Semrush; more traditional SEO tools like Google Search Console and AnswerThePublic may also help. When using such tools effectively, use them only as starting points before honing in on optimizing content around keywords that make the most sense for your business.
An additional way of finding long-tail keywords is analyzing existing pages on your website, using data retrieved from Google Search Console’s Performance report. Look out for keywords with high monthly search volumes and low difficulty scores, then create relevant content around them. It may be beneficial to link long-tail pages (pillar pages) to those targeting related head keywords (long tail keywords).
Reddit, Quora and Stack Exchange can provide additional opportunities for long-tail keywords by providing access to an abundance of questions that people ask while researching a product or service. Use these sites as starting points for your long-tail keyword research process; just be sure that when answering any user inquiries in content you incorporate their intent as well.
Understanding what keywords your competitors are targeting is crucial to understanding the level of competition when trying to rank for those keywords yourself. Google Trends can provide insight into this by showing the interest for that term over time – helping you assess whether pursuing it makes sense.
They are more specific
Google users tend to favor long-tail keywords when conducting a search, such as “warm places to visit in December” and “how to make strawberry shortcake.” These longer phrases provide much more targeted search intent that could potentially lead to conversions and are also easier to rank for than broad head keywords.
People searching for long-tail keywords tend to be highly engaged with the topic they are searching, often close to making a purchasing decision and therefore ranking for one could help generate traffic and expand your business.
Long-tail keywords also offer smaller businesses a competitive advantage due to their often lower competition than head and medium-tail keywords, making them more attainable and easily targettable using SEO tools like SE Ranking’s Keyword Suggestions. It shows what other pages are ranking for specific keywords with supporting long-tail variants allowing you to identify those most suitable for your content creation efforts.
Long-tail keywords still face strong competition, so it is essential that you research their competition and analyze the current market in order to compete effectively against them. This is particularly pertinent with newer keywords which may prove challenging if they have yet to establish themselves on search engine result pages (SERP).
Finally, it’s crucial that pages optimized for the dominant intent of long-tail keywords exist on a website. For instance, if your goal is to rank for “best coffee grinder,” write an authoritative blog post or product page about all available models or link these pages from other relevant pages on your site to prove to Google they are important.
Explore discussions on forums and Q&A websites for great long-tail keyword ideas. These discussions often center around products or services in specific, narrow niches – making these discussions ideal sources for marketers looking for new long-tail keyword ideas. If someone searches “best price on running shoes for flat feet,” for instance, that means they are highly interested in the topic and may convert if provided with enough information on this matter.
They are easier to target
Long tail keywords are easier to target than broad head ones because they’re more specific and targeted toward one search intent, which makes them more relevant to your visitors and likely to draw them in to your website or content. Understanding customer search intent and language use are keys to discovering long tail keywords; BrightEdge Data Cube can help identify them.
Answer The Public and Soovle are both useful SEO tools for discovering long-tail keywords. Both use Google Autosuggest to scrape similar search queries similar to your target keywords and display how many searches they received; however, you must remember that these may not be as targeted a phrase like “best places to visit in California”, whereas targeting “two liter blue water bottle with folding cap” would provide much better results.
Interview your customers and users for long-tail keyword ideas. Interviewing can give you valuable insight into their challenges, solutions they are considering and phrases they use most frequently – which then become part of your content marketing strategies.
Long-tail keyword ideas can also be mined by browsing forum threads and question-and-answer websites, which frequently cover topics that search engines don’t cover or only answer with generic responses. You can search Google to locate these topics so that you can access these discussions threads and mine keywords that are more suitable to your audience’s interests before running these keywords through SEO tools such as Semrush’s Keyword Overview tool to check search volumes and KD.
Google offers several suggestions when you enter a search term into its search bar, including top results as well as questions that reflect natural human conversational style in its “People Also Ask” box. These queries provide great opportunities for finding long-tail keywords to target in blog posts; simply cross-check them using Keyword Overview tool for accuracy before selecting those worth targeting for further use in content writing.
They are more targeted
Long tail keywords tend to be more specific and relevant to your target audience, enabling them to drive targeted traffic that’s likely to convert to sales. For instance, someone searching “elm wood veneer day-bed” likely intends to purchase one and is willing to part with money for purchase. Furthermore, long-tail search queries allow you to tailor content specifically towards specific user needs or preferences to create something truly useful and beneficial to users.
Long-tail keywords offer another benefit: they help uncover hidden opportunities. For instance, if people search for “organic coffee shops NYC,” creating a page listing them and offering incentives can give your company an edge against competitors and increase conversions.
Long-tail keywords can be discovered through several means, including keyword research tools like Semrush. However, it’s equally important to pay attention to user intent and the language your audience uses when searching for products or services related to yours. It may be beneficial to speak to your sales and customer success teams for insight into challenges your ideal customers are experiencing and the features that set your product apart from its competition.
Once you’ve identified a long-tail keyword, it is vitally important that it be integrated into your content. You can do this by including it in the title, URL, meta description, H1 heading and body content of each page containing long tail keywords – this will ensure search engines recognize and index it properly. In addition, linking back to these long-tail pages from other relevant ones on your site can speed up indexation time and boost their rank higher in search results.
Your content that aligns with searcher intent should typically rank higher in search engine results, making a high-quality, informative article far more valuable than an extensive list of keyword-filled phrases. Be patient as you create quality pieces tailored towards user needs.