Page Titles
Anchor text is the clickable, visible text found within a hyperlink that tells users what to expect if they follow it, while also helping search engines understand its topic. When used properly, anchor text allows visitors to know exactly what to expect once they follow it while also aiding search engines in understanding the topic of linked pages.
Anchor text should always be relevant to the topic of the page it links to, improving user experience while increasing relevance and trust with Google and maintaining integrity within your backlink profile. But remember: an anchor text shouldn’t be too long or clunky; rather it should be clear and descriptive so users and search engines alike can accurately anticipate what they will find there.
If you use keywords as anchor text links, be sure that they also appear in the title of the page they link to – this will help search engines understand context of keywords better while simultaneously making sure your pages align with target keywords.
An effective anchor text strategy must include multiple types and variations. Branded anchors feature the website or business name within their text link, while exact match anchors use an exact keyword of the page they’re linking to; partial match anchors use target keyword along with other words; while generic anchors include more general, descriptive words.
Although it may seem wise to use multiple types of anchor texts on each web page, you must do so with consideration to user experience and SEO rankings. An overabundance of unnatural-looking anchor texts could have an adverse impact on both.
Repetition of keywords in anchor text may appear spammy and could even incur Google penalties due to keyword stuffing. Instead, make use of synonyms and related phrases to create an even ratio between anchor text ratio and other related phrases.
Anchor text should link directly to pages relevant to their purpose, with anchor text being an effective means of doing this. Your content should first and foremost serve the audience it was designed for; that means helping them learn, build, and expand. Only then should you link other pages that meet expectations while adding value for them and drive clicks while increasing rankings.