Google Map Pack gives your business visibility, more clicks from local searchers, and an edge over competitors. Plus, being included also keeps customers close while building trust through online reviews.
WEBRIS has witnessed the immense power of ranking in Google Map Pack for our clients. Securing prime real estate in this powerful directory means tapping into an unending stream of purchase intent leads in your local area.
1. Optimize your business’s Google My Business (GMB) profile
GMB listings offer an efficient and cost-effective means to market your services and products, increasing visibility and customer engagement without incurring ongoing advertising expenses.
GMB profiles can be optimized by providing as many details as possible about your business – photos and videos, service area details, contact information etc – which will allow search engines to easily identify it while giving users relevant results.
Establishing and upholding an excellent reputation are the cornerstones of Google Map Pack rankings. Consumers trust businesses with positive reviews, with 94% more likely to engage with one that has earned high ratings.
To improve your GMB ranking, regularly post about your business, its offers, and local events to engage your target audience and boost the odds that searchers will find you in search results. This will keep them engaged while increasing the possibility that searchers find you quickly and easily.
2. Optimize your website for local keywords
People searching online often include their location to help Google deliver relevant results, so it is crucial that your website be optimized with local keywords.
By strategically using keywords in title tags, headers, and meta descriptions on your site you can improve its rankings in SERPs. Just be mindful not to overuse them – too much may negatively affect rankings.
Optimizing your website for local keywords requires creating content that incorporates them organically, such as writing articles about your local service offerings or blog posts that highlight customer reviews of your company. Furthermore, encourage customers to leave positive reviews online as per a 2020 BrightLocal study; high-quality reviews were found to be the second most influential ranking factor within Google Map Pack results.
3. Get verified on Google My Business
Goal of most website owners should be to increase traffic, and appearing in the Google map pack can help with that effort. Furthermore, appearing there can increase local SEO (search engine optimization).
The Google Map Pack is a set of search results that appear as part of local searches for businesses. Usually it includes three Google Maps-based business listings as well as customer reviews and other pertinent details.
Consumers generally view businesses that appear in the Map Pack as more trustworthy and reputable due to being highlighted as local and Google’s frequent promotion of positive customer reviews. Plus, displaying it free can have a dramatic effect on search visibility!
4. Optimize your business’s website for local keywords
The Google Map Pack, also referred to as Local Pack or 3-Pack, is a search engine results page (SERP) feature which displays three local business listings related to user queries on a map. Typically located above organic search results and thus highly valuable for local businesses.
Optimizing your website with local keywords is one of the best ways to rank in Google Map Pack results, but this requires different strategies than those needed for ranking organically.
Contrasting traditional SEO which relies heavily on link building, map pack SEO relies on content. Generating local landing pages and service pages that rank for Map Pack keywords will help your company. DataPins makes this task even simpler!
5. Get verified on Yelp
Google’s local search algorithm is ever-evolving, making it impossible to guarantee ranking in the Map Pack. But there are things you can do to increase your chances of being included.
An increased review count can help your business rank higher in Google Map Pack, and consumers tend to trust companies with higher reviews that have been recognized by Google.
Yelp can help your business with this by moving its Google Map marker directly to your business’s physical address, making sure it remains relevant for searches in your area while increasing visibility and possibly drawing in more customers. This factor is especially significant when providing service area businesses.
6. Update your business’s Google My Business (GMB) profile regularly
GMB profiles have a direct impact on how your business ranks in local search results. Ensuring accurate information, relevant categories, positive customer reviews and regular updates is the key to increased visibility within the Map Pack.
GMB provides features such as Q&A sections and Google Posts that can help your business connect with its target audience and demonstrate your expertise. To maintain trust and credibility among your audience, be sure to monitor these sections closely and respond quickly and thoroughly when customer inquiries arise.
Selecting an appropriate business category when optimizing your GMB profile is also critical to its success. Google uses it to understand what your business does, matching it up with searches relevant to it. For instance, if your Akron plumbing business specializes in plumbing rather than “General Construction”, selecting “Plumbing” as its primary category would help Google better understand what services your offer. Using an SEO tool to monitor ranking performance could also prove useful when updating your GMB profile.
7. Optimize your website for local keywords
Google uses local keywords to recognize search queries with local intent, providing results tailored specifically for the user. This includes non-branded searches as well as those looking for businesses within their geographic region – taking advantage of such opportunities can give your small enterprise brand a distinct competitive edge over larger enterprise brands.
Optimizing your website for local keywords requires naturally incorporating them into the text, while also gathering citations–references to your business on other websites–in order to increase credibility. By employing these strategies, it can help your company rank higher in Map Pack rankings and draw in additional local visitors to your website.
8. Optimize your website for local keywords
Search engines’ Map Pack is an invaluable asset to local businesses, yet ranking in it requires different SEO strategies than website SEO strategies.
One effective way of optimizing your website for Map Pack SEO is to include local keywords in both business descriptions and service listings, business names, reviews and citations – mentions of your business on other websites – in order to increase its chances of ranking within this Pack.
Optimizing your website for Map Pack SEO may take some time, but the rewards can be great. Being featured toward the top of Google Map Packs can bring in new business while increasing search visibility – learn more by getting in touch with us now!
9. Get verified on Yelp
Listing in Google Map Pack can give local businesses an edge. Users tend to view businesses listed as more trustworthy and reputable than those not included, partly due to customer reviews that come through as part of being listed there. Achieving high volumes of positive customer reviews may help these companies rank higher in Google Map Pack rankings.
The Google Map Pack is a set of search results displayed by Google during local searches, featuring business’ names, addresses, phone numbers, reviews and photos displayed above organic search results.
Ranking on Google Map Pack can be an effective and cost-efficient marketing strategy for small businesses with limited budgets. Hike SEO provides services to assist companies in optimizing their Google Business Profile profiles, websites and content to increase the chances of appearing in Map Pack results.
10. Update your business’s Google My Business (GMB) profile regularly
Optimized Google My Business (GMB) profiles provide an essential resource to help businesses rank well in Google Map Pack, helping customers quickly access essential business details like contact details, hours of operation, website link and reviews from other Google users.
For optimal visibility in the Map Pack, ensure all of your business information is regularly updated. This should include name, address, phone number (NAP), operating hours and relevant keywords within GMB descriptions as well as appropriate categories.
Finalizing customer reviews is essential to your business’s success. To increase your odds of receiving them, consider using DataPins which automates feedback requests from your customers after each job and posts those reviews to your GMB profile.