Katie Goldman Featured Snippets (known by SEOers as Position 0) appear in Google search results for queries with at least some monthly searches, making these an elusive goal to attain. In order to qualify for one of these coveted spots, thorough content evaluation and optimization must take place prior to submission for consideration. Start by identifying relevant … Read more
SEO strategies are an effective way of driving targeted traffic to your website, though it takes time for organic search engine results. Employing appropriate tools will assist you in starting out the journey towards organic search engine rankings. Best practices include content structure, navigation and accessibility. In addition to optimizing images for mobile-responsiveness and creating … Read more
Technical SEO refers to optimizing a website so search engines can crawl and index its content efficiently, including making sure the site is mobile-friendly, fast-loading, structured data compliant, meets Core Web Vitals requirements and more. Technical SEO strategies are indispensable to online visibility. They serve as one of the best methods of engaging and satisfying … Read more
Local SEO services can help your business establish itself more prominently online in its local community, from optimizing its Google Business Profile, claiming and verifying listings, to generating customer reviews and tracking competitors’ rankings, content and backlinks using automated tools. When searching for local SEO services, ensure they prioritize quality over quantity. Choose a team … Read more
Shopify’s built-in SEO tools provide its ecommerce websites with access to an assortment of advanced SEO features, and it integrates with third-party platforms that can further optimize them for search engines. However, advanced features like structured data can’t always be achieved on this platform. Integrate keywords into both your Title tag and Meta description without … Read more
Duplicate content can be an SEO nightmare, reducing search engine visibility and degraded user experiences. Luckily, however, this issue is mostly technical in nature and can be solved quickly with some straightforward strategies. “Duplicate content” typically refers to pages that are identical, though slight variations could also fall under this umbrella. For instance, product descriptions … Read more
When it comes to SSL for SEO, website owners often wonder whether an SSL certificate will help their ranking improve. The answer is yes if all other necessary SEO factors are also taken into consideration. SSL certificates create an encrypted link between web servers and browsers, guaranteeing that data transferred remains private and integral. Benefits … Read more
Google Keyword Planner is an invaluable resource, helping to uncover new keyword ideas and trends relevant to your business, while uncovering trends in search volume that may impact it. However, it may be challenging to pinpoint exact search volumes. GKP makes this easy by providing the Discover New Keywords area as a solution. By doing … Read more
An SEO audit is an invaluable way to identify any issues or opportunities on your website, helping to increase rankings, draw more traffic, and boost visibility. Checking page speed should also be part of an SEO audit, since slow loading times can both frustrate visitors and erode your ranking. Use Google PageSpeed Insights tool to … Read more
An XML sitemap is an essential tool for websites with many pages, as it helps search engines discover your pages more comprehensively. Your sitemap can be created through various means, including Google Search Console or third-party tools. However, it’s essential that it remains valid and up-to-date over time. 1. SEO XML sitemaps are an integral … Read more