Katie Goldman Video transcriptions offer numerous advantages that work hand in hand with SEO to increase visibility, accessibility, and user engagement. Video content producers can maximize the impact of transcriptions by ensuring consistency between audio-based metadata (such as titles, descriptions and tags) and the transcribed text. Transcriptions provide search engines with an easier way to index your … Read more
Link building is an essential element of SEO strategy. It can help your site rank higher in search results and drive more visitors. Ahrefs is an impressive tool, offering various link building capabilities. Their “Link Intersect” tool is particularly beneficial. Recognizing emerging trends in your industry and creating content around them is an effective strategy … Read more
Off-page SEO seeks to build credibility and trust for your website outside its walls by gathering backlinks, citations and social mentions. Your best way to attract off-page signals is through creating useful content that showcases the Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). This can take the form of blog posts, articles, infographics or videos. Link … Read more
Video metadata helps search engines understand the content and context of video files, thus improving their organic performance in search results. Video metadata includes descriptive details like title, description and tags as well as technical aspects like runtime, file type and size. Furthermore, there may also be administrative aspects like copyright or usage rights to … Read more
Page Titles Anchor text is the clickable, visible text found within a hyperlink that tells users what to expect if they follow it, while also helping search engines understand its topic. When used properly, anchor text allows visitors to know exactly what to expect once they follow it while also aiding search engines in understanding … Read more
Link building Quality backlinks to websites or pages is one of the primary ranking signals, though not the sole one in Google’s algorithm. Although backlinks play an integral part in ranking success, having many doesn’t guarantee first place – a page with more backlinks might still lose out to better content-driven pages with greater engagement. … Read more
1. Keyword Research Keyword research is one of the cornerstones of SEO, as it allows you to identify phrases people use when searching the Internet and adapt your content accordingly. Doing this helps you rank higher in search engine results pages (SERPs), leading to increased organic traffic for your website. Keywords can have multiple interpretations, … Read more
SEO content writing is a cornerstone of digital marketing. It helps search engines discover your site and drive organic traffic while simultaneously improving visibility on search engine results pages (SERP). Effective SEO writing incorporates multiple components. It should provide clear information, include relevant keywords and be easily skimmable and comprehendible for readers. Keywords Keywords are … Read more
Evergreen content can be a valuable SEO strategy that keeps your website relevant for longer. To make sure it stands out from competitors, be sure to include timeless topics, keyword research, high-quality writing/visuals/production values and strategic promotion as part of the content creation process. Writing content tailored towards beginners is the key to producing evergreen … Read more
Keyword research is an integral component of SEO strategies, providing an opportunity to select phrases which will ensure your site reaches your target audience and maximizes site traffic. As part of your analysis, it is important to keep track of both monthly search volume and difficulty levels for each keyword, in addition to its search … Read more