Katie Goldman Keyword research is an integral component of SEO strategies, providing an opportunity to select phrases which will ensure your site reaches your target audience and maximizes site traffic. As part of your analysis, it is important to keep track of both monthly search volume and difficulty levels for each keyword, in addition to its search … Read more
Geo-targeting in SEO refers to tailoring content specifically to users in certain locations, helping businesses increase organic traffic and conversion. GEO marketing is less about becoming visible in search results and more about becoming part of the answer itself, necessitating content creation strategies tailored specifically for specific target audiences and their search behaviors. Keyword research … Read more
Internal linking is one of the primary elements of an effective SEO strategy, helping pass PageRank between pages and improving visitor experiences by leading them through your site. Wikipedia employs an effective internal link strategy that connects articles related to each other in order to enhance users’ comprehension of any given topic and aggregate valuable … Read more
Video keyword research involves the practice of identifying and selecting keywords relevant to your content for optimization in search engines such as YouTube. This process is essential in optimizing videos on YouTube for search engines such as Google. Utilizing relevant keywords helps improve video discovery and engagement, which in turn drives business conversions. Keyword research … Read more
Local business SEO is an essential aspect of online marketing for small businesses, helping them take advantage of search results that provide lucrative local results and generate additional revenues for their organizations. Citations accuracy is a crucial aspect of local business SEO, signalling to Google that your business is legitimate while also improving organic and … Read more
Long tail keywords are keywords with low search volume but high conversion rate, such as informational queries that help users quickly locate exactly what they’re searching for. Search query data from Reddit and Quora can provide great source for long tail keyword ideas. StoryChief, Semrush and Ahrefs can help you discover long-tail keywords. Simply enter … Read more
Google Business optimization (GBO) is an approach to Local SEO which seeks to enhance a company’s visibility within Google search. This involves verifying all information is correct, responding quickly to reviews and updating images regularly. Consumers today seek businesses that can meet their every micro-moment, from what to where and how. An optimized Google Business … Read more
Link equity is an essential element of SEO and can be strengthened through publishing quality content and linking out to relevant and reliable sites. However, when linking out, be careful only linking to websites which add value. Moz’s domain authority (DA) and Ahref’s domain rating (DR), two measures used by Moz and Ahref, play an … Read more
Each year, billions of searches are performed online and SEO work can have an immense impact on what search engines display as search results for each query – including both traditional search engine results pages (SERPs) as well as shopping, news, and video SERPs. Search engines use sophisticated algorithms to assess content, determine its relevancy … Read more
Writing SEO-friendly content requires various strategies, such as keyword research, optimizing page structure optimization and relevant linking. By taking these steps you can increase search engine rankings while building up a loyal readership base. Finding a balance between engaging readers and satisfying search engines is essential for an effective SEO strategy, and this article will … Read more