Katie Goldman Online reviews are an effective marketing tool and can also have a substantial impact on both regular web search results as well as local search. Here’s how it works: Keyword Relevancy: Reviews often incorporate long tail keywords that consumers search for; new reviews can help your website appear in searches and increase organic exposure. Keywords … Read more
If a company requests that the links they use be nofollowed, best practice dictates adding the rel=”nofollow” attribute so as to ensure link equity does not transfer between sites. Google recently implemented two new link attributes to better understand nofollow links: rel=”sponsored” and rel=”ugc”. These tags help search engines understand context around nofollow links more … Read more
Have you heard about Article Forge from a friend or advert and want to learn more? Well, you’re in the right place! In this Article Forge Review, we’ll take a close look at this AI-powered content creation platform. We’ll explore its features, functionality, pricing, and overall performance to help you make an informed decision about … Read more
Category pages are an indispensable feature of an e-commerce website, helping shoppers organize products, boost search engine optimization through internal linking, and boost conversions. Balancing category page SEO with commercial intent can be challenging. To rank for transactional keywords, SEO professionals and copywriters must ensure the page includes pertinent informational content without overwhelming or distracting … Read more
Voice Search SEO (or “Voice SEO”) is an emerging form of search optimization focused on natural language queries. It involves optimizing content to fit specific questions, making sure Google My Business listing is complete, and using structured data to help search engines understand content on websites. As voice searches typically consist of queries, you should … Read more
CTR (click through rate) is an integral metric in SEO, PPC advertising and email marketing campaigns, but its value may depend on industry, goals, keywords and any featured snippets or SERP features present. Example: Google rankings in position one typically receive around 40% of user clicks while those lower down tend to experience decreased click-through … Read more
Conversion tracking SEO involves the process of identifying those activities on your website that convert visitors to paying customers. Conversion tracking helps identify campaigns that aren’t yielding desired results and redirect your budget toward more successful ads. Reduce exit rate on specific pages by understanding why users are leaving and optimizing conversion funnel or installing … Read more
With over 1.8 billion websites online, startup businesses must find ways to distinguish themselves. Search engine optimization (SEO) is an invaluable marketing strategy for startups, helping to raise visibility, increase brand recognition, and enhance user experience. Set goals and KPIs that reflect your business objectives to help measure the success of your SEO campaigns and … Read more
Video marketing SEO entails optimizing videos so they rank higher in search engine results pages, by conducting keyword research and optimizing both their description and where it is embedded in terms of these keywords. Transcripts can also help improve your video’s SEO by helping search engines understand its topic more quickly. Keywords Video marketing SEO … Read more
Google recognizes the importance of having an optimal user experience when ranking websites, so these metrics are taken into consideration. Core Web Vitals are metrics used to measure responsiveness, load time, visual stability and more. Lighthouse provides an automated website audit tool which gathers this data under controlled laboratory conditions. Largest Contentful Paint (LCP) The … Read more