Video marketing SEO entails optimizing videos so they rank higher in search engine results pages, by conducting keyword research and optimizing both their description and where it is embedded in terms of these keywords. Transcripts can also help improve your video’s SEO by helping search engines understand its topic more quickly. Keywords Video marketing SEO … Read more
Google recognizes the importance of having an optimal user experience when ranking websites, so these metrics are taken into consideration. Core Web Vitals are metrics used to measure responsiveness, load time, visual stability and more. Lighthouse provides an automated website audit tool which gathers this data under controlled laboratory conditions. Largest Contentful Paint (LCP) The … Read more
Product page SEO refers to the practice of optimizing individual product pages on an ecommerce website in order to increase search visibility for high-intent search queries. This may involve naturally incorporating product-related keywords, providing in-depth descriptions, and using SEO technical best practices for improvement. If a product is out of stock, make sure that it … Read more
Google Search Console (GSC) offers several tools to assist businesses in their SEO, such as luxe URL inspections, manual action alerts and core web vitals data. Website owners with a verification token can gain access to GSC and its reports, as well as use its Change of Address tool to inform Google of site migrations. … Read more
Tracking SEO performance allows you to assess if your optimizations are having the desired impact. This process involves collecting and analyzing essential metrics like keyword rankings, organic traffic volume and search visibility – data which could provide strategic insights that enhance content marketing strategy. SEO issues can be difficult to manage without the right tools, … Read more
Ecommerce SEO is an integral component of any ecommerce marketing strategy, driving targeted traffic and increasing sales. To optimize your ecommerce site’s search engine optimization (SEO), begin with performing keyword research; this includes finding terms relevant to your products but easy to rank for. Maintaining pages that address returns, shipping, and “About Us” policies sends … Read more
Location keywords (also referred to as geo targeting) target a specific geographical area such as a city, state or zip code and can be an invaluable asset for businesses aiming to boost local SEO visibility on search engines. Businesses using location keywords in titles, meta tags, headers and image alt text may see great gains … Read more
AI SEO can be an extremely useful tool to help marketers keep pace with today’s ever-evolving digital environment, but its use should only be implemented where appropriate and does not replace human expertise. AI tools can assist marketers with identifying keywords that are trending in search results and understanding the intent behind each query, so … Read more
Proper SEO tools can make or break your business. Think of them like digital magnifying glasses and maps for navigating search engine optimization. There are various platforms dedicated to keyword research and on-page analysis. Here are a few that stand out as especially helpful: Keyword research Keyword research is one of the core aspects of … Read more
Though headlines do not directly impact search engine optimization (SEO), they still play a significant role in SEO of a webpage. Utilizing research-backed best practices helps writers compose more effective SEO headlines to maximize impactful content creation. Prioritize providing searchers with clear benefits in your headlines to encourage readers to click and increase the chance … Read more