Seasonal content allows your brand to connect with consumers quickly and demonstrate its relevance, while driving engagement through targeted promotions.
Successful seasonal content requires foresight and planning. Be sure to create a content calendar outlining key dates and events in your industry.
5. Create a Calendar of Articles
Seasonal content refers to marketing material designed specifically around events, holidays and trends that occur at specific times during the year. Seasonal marketing material can help boost engagement with your audience and drive sales during a specific time period.
At its core, seasonal content creation involves understanding your customer needs and desires at certain times of year. If you provide health insurance services, for instance, then providing content during AEP to encourage users to enroll or switch plans is crucial. Seasonal content can also prove helpful for businesses in other industries that experience seasonal demand fluctuations – for instance travel and tourism companies may benefit from publishing destination guides during popular vacation periods.
Successful seasonal content requires careful planning and consideration. To create effective seasonal posts, start planning them at least a few months in advance so they can be published before an event or holiday occurs. Furthermore, conducting keyword research for each season or event helps identify relevant keywords to use when creating seasonal posts, thus guaranteeing its relevance for viewers searching online for this topic.
As you create seasonal content, keep in mind that search engines take time to index and rank new material. Therefore, publishing it early will increase its chance of being discovered by potential visitors. Incorporating links to it in your site navigation or home page can make linking easier for other websites.