Google Keyword Planner is an invaluable resource, helping to uncover new keyword ideas and trends relevant to your business, while uncovering trends in search volume that may impact it. However, it may be challenging to pinpoint exact search volumes.
GKP makes this easy by providing the Discover New Keywords area as a solution. By doing so, it will enable you to gain maximum benefit from this tool.
Keyword research
Keyword research is an essential element of any SEO strategy, as it helps identify keywords your audience is searching for and can help you connect with them more directly. Furthermore, keyword research allows you to identify a balance of short-tail and long-tail keywords to target in your content writing, as well as understand any possible competition you face.
Google Keyword Planner is one of the best tools available to you for identifying relevant keywords for your business and target audience. By simply typing a search term or website URL into it, it allows you to identify new keyword ideas related to it – then filtering out those that don’t make sense in terms of relevancy for you or your audience – thereby saving both time and energy by filtering irrelevant ones out from your searches.
Filter out keywords by location and language to refine your search, which is particularly helpful if your business has local presence or wants to focus on certain geographic regions. For instance, entering a search term would return results limited only for United States-based audiences – helping target your audience more efficiently without wasting ad spend.
Google’s Keyword Planner offers another great feature – providing you with a list of similar search terms that match up well with your query. This feature can be especially beneficial when creating Ad Groups as it gives new ideas for different ads and keywords. Furthermore, you can select how many searches per month will receive results before downloading your keyword suggestions in spreadsheet format.
The Keyword Planner allows you to find related keywords from competitors’ websites, providing inspiration for content writing as well as helping improve rankings in search engine result pages (SERPs).
SEMrush is another helpful keyword research tool. Although a paid service, SEMrush offers additional features and metrics than its free counterpart, such as helping identify keywords with high search volumes as well as analyzing competition strategies in order to develop your own.
Ad group ideas
Google Keyword Planner is an invaluable tool for discovering relevant ad keywords to include in ad campaigns and negative ones to avoid spending money on ads unrelated to your business. While not meant as a replacement for SEO tools, Keyword Planner can still help enhance website performance and should be used alongside them for maximum effect.
Google Keyword Planner’s Ad Group Ideas feature is key to its success, enabling you to generate keyword lists organized into ad groups for easier campaign creation and management, saving both time and effort when building campaigns while helping manage ad spend more efficiently. You can organize keyword lists by category, product type or audience in Ad Group Ideas as well as creating negative keyword lists that prevent ads from showing for search queries that don’t pertain to your business.
Ad group ideas is typically utilized by Google Ads advertisers, but can also prove helpful for other types of content marketing efforts. For instance, food bloggers could utilize this technique to identify the most frequently searched for foods in order to write more engaging blog posts and enhance SEO performance.
Keyword Planner has an inherent bias toward keywords likely to attract advertisers, which may prove frustrating for SEOs and content marketers. Therefore, it’s vital that SEOs pair it with complementary tools and techniques so it works for them effectively.
One way of doing this is to develop a broad keyword theme or category and enter words or phrases that reflect your goals – for instance if your aim is to attract those in the consideration phase by using words like “how-to” and “guide.” Conversely if conversion is key then use keywords which describe products or services your customers are searching for as you try and convert more customers.
Review and update your ad groups and keywords regularly in order to keep pace with changes in search trends and ensure that your ads remain relevant to their audiences. Doing this will reduce wasteful spend.
Search for new keywords using a phrase
If you want to search for new keywords using a phrase, Google’s Keyword Planner tool makes the task easy. Entering in your query into this tool will return related suggestions, including estimated monthly searches and competition information; over time the competition changes may also change significantly; this data can help guide which keywords to target for marketing. Search volume can also help reveal keywords with high demand: the higher its volume is the more people are searching for the term; however keep in mind these figures are only estimates; for more precise numbers you should conduct additional research with tools like Semrush or use other research tools like Semrush instead.
An important first step of any effective SEO strategy is identifying the ideal keyword phrases, which Google’s Keyword Planner makes easy. But be wary – as PPC advertisers use this service, its capabilities may not fulfill all your SEO keyword research requirements.
Once you’ve created a list of potential keywords, using the Keyword Planner page you can narrow your results. By changing location, language, search networks and date ranges; as well as average monthly search, ad costs and competition filters, the results become more targeted. Ad costs typically rise for keywords with high competition as advertisers vie to rank higher on search result pages and attract more users to their websites.
Search Volume Metric in Google Keyword Planner can provide insight into how keywords have performed over time, which is especially useful for seasonal topics. For instance, entering “bike” will show an increase in popularity over the last three months which can help you decide which keywords to target for your business.
The Keyword Planner is an indispensable tool for finding new keywords for your website, enabling you to compile an exhaustive list of short and long-tail phrases for any niche or industry. Furthermore, using MonsterInsights, an invaluable WordPress plugin capable of tracking a range of metrics such as event tracking, eCommerce tracking, outbound links, custom dimensions and more, it’s an easy way to monitor performance of both the Keyword Planner and website performance simultaneously.
Competition
Keyword Planner SEO offers a free tool that helps you quickly identify keywords relevant to your content that have the potential to drive organic traffic. This data can then be used to inform content strategy, generate new topic and idea development for websites, as well as gain insights into potential competitors for those keywords – providing invaluable guidance as to whether ranking them is worth your while or not.
While Google’s Keyword Planner shows search volume data for keywords, it does not always give an accurate representation of how difficult it will be to rank for that keyword. Keyword Planner categorizes difficulty as low, medium or high; however this only refers to paid campaigns rather than SEO difficulty of an individual keyword and doesn’t take into account competing websites that target that particular term.
Keyword Planner’s main advantage lies in its capacity to forecast search volumes, making it invaluable in budget planning and refining keyword strategies for paid advertising campaigns. You can use this data to calculate CPC and maximize ROI; additionally, estimates for clicks generated by each device help prioritize keywords while uncovering opportunities for mobile marketing.
Keyword Planner can also provide another advantage by searching semantically related keywords, helping you discover highly searched but less competitive keywords. Furthermore, its reports reveal how many searches have been conducted for any term which helps determine your advertising campaign’s intensity level.
Utilizing different tools for keyword research can help you produce more engaging content and increase organic ranking. Tools like SEOBook, SEMRush and Moz offer greater insights into keyword competitiveness than Google’s tool; plus they can offer more accurate data as well as provide an overall view of search results.